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Coca-Cola, Nexus Interactive Arts Unveil Digital Waterfall In Ecuador (fastcompany)
The soft drink giant teams up with a top production studio to create an
immersive experience so vivid you can practically taste it.
Cascada means waterfall. But there's not a drop of H2O falling on visitors to
the Cascada exhibit in Quito, Ecuador. The 52-foot-tall installation is part
of an interactive sensory experience that leaves viewers surprised that
they’re still dry, and, as the idea goes, in dire need of a Coca-Cola.
The global soft drink titan teamed up with London-based production studio
Nexus Interactive Arts to create what both partners are calling the largest
interactive screen ever. After eight months of preparation and construction,
the installation launches November 17 at the El Condado shopping center in
Quito, Ecuador. Beyond just a visual spectacle, the waterfall is designed to
provide an immersive experience, a feedback loop of happiness. It also
reflects an increasingly real-world approach to applying digital technology.
This technology, developed by NIA, allows real-time 3-D generative images to
mimic the look of liquid sluicing down right before viewers’ eyes. The shape
shifting “water” falls down in phosphorescent bursts that evoke undreamed-of
colors, as well as good old carbonated caramel. Unlike, say, Avatar, though,
it doesn’t ...
fastcompany
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