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Maximize Your Impact with Sound Effects In Media by Adam A. Johnson
Introduction
Since the late1990s, there has been a virtual explosion of websites offering sound effects to download on the Internet. When broadband became widely available at the turn of the millennium, mainstream users suddenly had connections speeds allowing the downloading of high quality professionally produced sound effects. Websites now have a means of delivering sound effects to customers instantaneously, and individually, as opposed to shipping an expensive CD collection of sounds.
Technology has not only led to faster downloads and larger audiences, but has put media production of all types into the hands of many people. Small business, corporations, teachers, students, filmmakers, churches, news organizations, are all using video and various types of multi-media to spread their messages, whether they be for promotion, education, or entertainment.
All of these groups, both amateur and professional media producers of film, tv, video, animation, websites, and multimedia, now have a broad selection of rich sound effect collections to peruse and choose from. Many a sound fx library holds upwards of 100,000 or more products which can be licensed inexpensively and most importantly, as single units. Whereas 15 years ago, a producer might need to spend between $200 and $5000 for entire sound effects collections, users today can preview, license, and download a single sound for as little as $.99 in some cases.
Since sound samples are so widely available and cheap for licensing, it makes sense to incorporate them into appropriate media productions. The use of sound effects is a low cost way to optimize your message and impact of your production. The use of sound is a powerful means to lend intrigue, humor, suspense, and other emotions to media and engage the audience.
Sounds effects can be employed within a production, whatever its message, to optimize its value in five main ways. Well placed audio samples can increase the emotional message of media, add humor to engage the viewer,
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