The end of banks is nigh
June 13th, 2007 by
admin
Actually this is a good test to see how well you've followed recent developments in the banking industry. Are you thinking of the heavy competition amongst banks, that might drive some banks to bankruptcy? Or are you thinking of the high cost levels of banks due to their ancient IT infrastructure, their model based on labor instead of technology or their urge to buy expensive real estate? Or are you up to speed and considering initiatives such as Zopa and Prosper that now ring the bell to 'Dell'arize the banking industry, effectively cutting out the bank as a middle man?
Well, all of these might be right. There's one other trend that is shaking the foundation of the bank though. From an unexpected angle. It's called personalization.
Today the portfolio of products and services available to us as customers is massively broad. So broad actually, that I'd wonder if you'd be able to pick the product that is right for you. So broad actually, that I'd have second thoughts about just entering my local bank and ask the clerk to select the best product for me. This poor guy just has too much homework to go through to find his way through all of these products.
On the other hand - we've got this wild range of products because we ask for it. And because banks need to distinguish themselves against their competitors. Moving bags of money from A to B isn't very innovative in itself, as you might comment.
Anyone observing these developments will come to the conclusion that over the next year, a new player will rise who is better at creating truly personalized on the spot. That's your opportunity - go for it.
How to do this? Map out your operational economics: how are you TRULY making money and what is costing money. Make an excel sheet in which you lay out these fundamentals - best of course if your 6 year old can understand it :-) Design various ways to deliver products and services, that all tie in on these operational economics in some way or the other. Bottom line: you know in milliseconds whether you're gonna make money on a product or service or not, no matter how customized or personalized it is.
These are the fundamentals of your new business. Looking for a player who has already done some of the groundwork? Vallstein is known to have mapped portions of the basic earnings model of banks. Look for an internet mechanism such as Bank of Scotland's as an engine to produce personalized products rapidly. Be creative but pragmatic: keep things simple. The next move is yours.
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